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GROWTH SERVICES · CORE SERVICE

App Store
Optimization

Improve app discoverability and store-page conversion with research-led positioning, creative testing and iteration.
EarnSpot / Service07—25
ASO
DESIGNED FORMobile products
ResearchPositioningCreative TestingGrowth

END-TO-END DELIVERY

01Higher search visibility02Better install conversion03Sustainable ranking gains

THE OPPORTUNITY

Build momentum without disconnected specialists.

EarnSpot combines market research, keyword intelligence and conversion craft to turn App Store Optimization into a measurable growth capability—not a one-time listing update.

Every engagement starts with context. We map audience intent, competitors, listing performance and creative opportunities, then improve in clear, reviewable stages.

CORE CAPABILITIES

Everything needed.
Nothing unnecessary.

01

Keyword research

Intent-led keyword discovery balancing relevance, competitiveness, volume and realistic ranking opportunity.

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02

Listing optimization

Titles, subtitles, descriptions and metadata structured for discovery, clarity and store compliance.

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03

Creative assets strategy

Icon, screenshot and preview-video narratives designed to communicate value and improve conversion.

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04

Ratings intelligence

Review themes and rating signals translated into product, communication and reputation priorities.

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05

Performance reporting

Clear visibility into rankings, impressions, conversion and experiments that guide the next iteration.

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ASO

BEST FIT

Built around your store reality.

A focused optimization foundation shaped around your audience, category, product value and growth stage.
  • 01Mobile products
  • 02Games & utilities
  • 03Commerce apps

HOW WE DELIVER

Clear progress.
From first conversation.

One accountable team, visible experiments and a practical path from research to sustainable improvement.
01

Research

Understand users, competitors, keyword demand and current store performance.
02

Position

Define listing structure, messages and creative hypotheses around real intent.
03

Optimize

Implement metadata and creative improvements in controlled, reviewable releases.
04

Iterate

Track rankings and conversion, learn from results and refine what creates growth.

COMMON QUESTIONS

Useful answers,
before we begin.

Who is App Store Optimization designed for?+

It is suited to mobile products, games, utilities and commerce apps seeking stronger organic discovery and listing conversion.

Does ASO include both Apple App Store and Google Play?+

Yes. Research and execution reflect the different metadata fields, ranking behaviours and creative opportunities of each store.

How quickly can rankings improve?+

Timing depends on category competition, product quality, existing signals and release cadence. Sustainable improvement comes through continued testing, not guaranteed shortcuts.

How will ASO performance be measured?+

We monitor relevant keyword rankings, impressions, product-page conversion, installs and experiment outcomes against an agreed baseline.

START HERE

Make App Store Optimization work harder for your product.

Share your app visibility or conversion challenge. We’ll respond with the right questions and a practical next step.Schedule a conversation
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